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Why do you source beef for places outside of Southern California?Updated 8 months ago

  • Montana and West Texas both have summer growing grasses whereas San Diego has winter growing grasses.

  • Thus, having the herd in different locations with different grass seasons helps us be able to harvest throughout the year and limit supply shortages more.

    • One of the biggest challenges we have is the time it takes to build a sizable herd as well as develop the cows for harvesting. So diversifying our herd locations helps minimize that impact on the business.

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